# McIntosh Systems identity

Use the tonal blue rose as the default mark. Geometry, palette definitions and ten SVG variations are maintained in `@mcintosh/brand-assets/rose`. Run the website build to regenerate downloads from that source.

Blue #426BD7 is the primary accent. Plum, Pine, Copper and Graphite are alternate identity colors. Do not use them to change approval, error or success semantics in applications. All three lighter petals share the palette’s light shade; reserve Mist for backgrounds. Use a solid rose where tonal detail is lost.

Use Geist for headings and body copy; Geist Mono for compact technical labels and values; Geist Pixel Square sparingly for expressive brand moments. Fonts are self-hosted through `@mcintosh/ui`, with Geist Pixel loaded separately. Preserve included font licenses when distributing font files.

Import `@mcintosh/ui/styles/brand.css` and set `data-brand="mcintosh"` to apply corporate colors. Application client themes remain explicit. Shared material tokens define glass fill, border, blur and shadow plus control, panel and shell radii. Glass belongs in brand areas; keep dense data surfaces opaque.

Keep a clear space of at least one petal around the rose. Do not stretch, rotate individual petals, add outlines or redraw it. Preview marks at their actual display size. Use the solid variant when reproduction cannot preserve the tonal steps.

The homepage landscape is static and has no motion control. Any optional brand animation must respect reduced-motion preferences. The rose may assemble by petal for a brief brand moment; it is not a persistent loading indicator.

Write plainly about the work: requests, approvals, records, handoffs, reports and decisions. Name what the software does and the people who use it. Use institutional we. Avoid unsupported savings, delivery times, client claims and guarantees. Refer to the shared delivery platform as McIntoshOS in customer copy.